Our Story
“The future of film and television points south.”
—Georgia Entertainment News
ABOUT POINT SOUTH
Story-driven production from script to screen — and from the field to the final frame.
Point South Productions is an Atlanta-based production company rooted in North Georgia, working across film, television, sports, and commercial media. We develop and produce story-driven work with emotional impact, professional craft, and a clear understanding of the audience it is built to reach.
Founded by writer-producer Mitch Olson after relocating from Los Angeles to Georgia, Point South was built around a simple belief: great stories can come from anywhere, and Georgia has the talent, infrastructure, and creative ambition to help lead the next era of independent film and television.
Today, Point South operates through two connected divisions: Film + Television and Sports Media. One develops and produces narrative and commercial cinema. The other brings those same storytelling and production standards to athletes, teams, organizations, events, and brands.
Whether we’re producing a feature film, developing a series, supporting emerging filmmakers, or capturing the season a family will never get back, the mission is the same: tell meaningful stories with care, craft, and purpose.
THE ORIGINS
Point South Productions was founded to build a stronger creative production base in the Southeast.
After years working in studio-scale film and television development, Mitch Olson shifted his focus toward independent filmmaking — where creative control, long-term collaboration, and talent development could coexist.
The goal was not just to make films. It was to help build an ecosystem.
Point South supports artists early, develops projects with discipline, and helps guide stories from script to screen while protecting both creative integrity and the capital behind the work.
That same philosophy now extends into Point South Sports Media, where cinematic storytelling meets sports highlights. What began with one video for Mitch's son's baseball team quickly grew into something larger: a sports media division bringing professional filmmaking to athletes, teams, programs, events, organizations, and brands.
The idea remains rooted in the reason it started — sports move fast, and the stories surrounding them deserve to be captured with the same care and craft as any other meaningful story.
WHAT WE DO
FILM & TELEVISION
Point South develops and produces film and television projects with strong characters, clear audiences, and commercial potential.
Our work includes independent features, scripted series development, branded content, and collaborations with filmmakers, writers, investors, and creative partners.
Recent projects include Easter, Bloody Easter and Signing Tony Raymond, which premiered at the Austin Film Festival and was released theatrically nationwide in January 2026.
SPORTS MEDIA
Point South Sports Media brings cinematic filmmaking and story-driven content to sports at every level.
We work with athletes, teams, families, schools, programs, events, organizations, and brands to create content that goes beyond traditional highlights.
For athletes, it's identity — cinematic content built for the way sports are watched, shared, recruited, and marketed today.
For families, it's a season they can experience again.
For programs, it's culture and brand — content that looks as competitive as they are.
For events, organizations, and media partners, it's premium original coverage built for modern audiences.
OUR MISSION
Tell meaningful stories.
Bridge education and industry.
Build real pathways for the next generation of creative voices.
Prove that great film, television, and media can be made outside the traditional centers of power — with the right people, the right process, and the right story.
OUR PURPOSE
Point South exists to support artists, projects, athletes, and organizations at every level.
In film and television, that means helping stories move from script to screen with creative integrity and disciplined execution.
In sports media, that means preserving moments, building identities, strengthening programs, and helping organizations tell stories that connect with modern sports audiences.
Across everything we do, the mandate is the same: protect the story, serve the people behind it, and create work that lasts.
Meet the Founder
Mitch Olson is a writer, producer, educator, and founder of Point South Productions.
Before moving to Georgia, Mitch spent nearly a decade in Los Angeles working in film and television development, with experience on projects for NBC, CBS, Fox, Netflix, Sony, and other major studios and platforms.
Since relocating to Georgia, he has focused on independent production, workforce development, and building stronger bridges between education and the entertainment industry.
He produced Easter, Bloody Easter, released in 2024, and Signing Tony Raymond, which premiered at the Austin Film Festival before its nationwide theatrical release in January 2026.
Mitch is also a tenured professor of screen and television writing at Kennesaw State University and has helped train hundreds of emerging writers, students, and instructors through his work with KSU, the Georgia Film Academy, and Trilith Institute.
As a filmmaker, father, and youth sports coach, Mitch launched Point South Sports Media after creating a cinematic season film for his son's baseball team — bringing together his professional filmmaking background and a firsthand understanding of what sports mean to athletes, families, and communities.